Christopher Reid, CEO of Sortable Named 2017 EY’s Entrepreneur of the Year Finalist

WATERLOO, ON - JUNE 7, 2017 - Christopher Reid, CEO & Founder of Sortable, a publishing operations and analytics platform, has been nominated to Ernst & Young’s Entrepreneur of the Year in the Marketing and Media category in Ontario, Canada. Founded by Reid in 2014, Sortable has grown exponentially from 3 to 80 employees, and was named to the Deloitte Technology Fast 50, Profit 500, and Canada’s Top Small & Medium Employers.

“I’m honoured to be nominated and in such good company for the 2017 EY’s Entrepreneur of the Year,” says Reid, “and I know that the exemplary achievements at Sortable have been made possible by the hard work of a smart and tireless team, an innovative technology solution, and a market ripe for disruption.”

“EY’s Entrepreneur Of The Year program celebrate the men and women who dare to dream big and build boldly,” says Elena Doucette, Ontario Program Co-Director at EY. “From coast to coast, our regional finalists are entrepreneurs who make the most of uncertainty, disrupt traditional business models and develop solutions to unforeseen problems. Just like this year’s EY World Entrepreneur Of The Year winner, Murad Al-Katib of AGT Food and Ingredients, they make us proud to be Canadian.”


About Christopher Reid

Christopher Reid is the founder and CEO of Sortable, a Waterloo Region startup on a mission to make ad ops simple. With an engineering background from the University of Waterloo, he is a serial entrepreneur on his fifth venture and has led tech ventures in industries ranging from educational technology to the consumer web and business-to-business software-as-a-service.
He is the driving force behind Sortable (formerly Snapsort Media), which uses machine learning to help online publishers automate ad operations. Previously a web publishing company, Snapsort Media was acquired in 2011 and bought back in 2014 to relaunch to Sortable’s current day business.

In his spare time, Christopher mentors startups founders on topics like strategy, fundraising, and sales. He is a frequent guest speaker within the advertising operations industry. His philanthropic work includes Social Venture Partners Waterloo Region.


About Sortable

Sortable helps publishers optimize yield and unify revenue operations teams. With our agnostic approach, fast implementation, and unified reporting, we arm publishers with the data they need to make better decisions about monetization, content, and audience acquisition.


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